portfolio
Edwina
Bach
creative marketer
graphic designer
BIO
Design is my happy place. I love finding solutions for businesses and clients to uncover their stories, collaborating with them to create clever branding, concise design, and clear messages.
With more than 20 years experience working in the marketing and communications landscape, I have the skills to communicate and ideate with clients, visualising and delivering what they need for their marketing & promotions.
My ability to focus on practical, graphic design solutions has given me insight into the needs of my clients. I love the process of designing visual communication, to reach the target audience or to build a brand or service.
I have created content for local and state government, universities, councils and businesses implementing simple and clear design solutions.
I love building brand identities and logos, creating marketing and communications collateral for print and digital. Helping produce reports, submissions, proposals, and presentations. I also thoroughly enjoy making videos and capturing photos for social media.
Have a browse of my selection of works, if there is something else you are curious about, please contact me.
catalogues
I was employed as one of the in-house graphic designers by the Scott Group who own both Timberline and Uniplan. During my time with the company in 2022-2023, I worked creating product catalogues, POS advertising, brochures, copywriting, visualisation graphics and client colourboards.
reports, SUBMISSIONS and presentations
Document production is a strength of mine, whether they are architectural submissions, annual reports, final year surveys or marketing brochures.
editorial layouts
I was graphic designer with Beautiful Bizarre magazine for 6 editions over 2 years. The detail and level of quality and technique involved taught me a lot about design and the challenges of coordinating artists and international deadlines.
case study
mini minstrels (the new england
conservatorium of music)
Brief
Develop a new brand, logo and visual identity for a regional early childhood centre.
solution
I was approached by the Director of the Cubbyhouse to design a new brand for their three regional preschools.
I followed their brief and developed the playful, bright visual identity and set of logos. In the package I also included a set of digital assets for their website and social media.
case study
The cubbyhouse preschool
Brief
Develop a new brand, logo and visual identity for a regional early childhood centre.
solution
I was approached by the Director of the Cubbyhouse to design a new brand for their three regional preschools.
I followed their brief and developed the playful, bright visual identity and set of logos. In the package I also included a set of digital assets for their website and social media.
case study
armidale teachers’ college
Brief
Work with the Director to follow his vision for the Armidale Teachers’ College including the theatre and event promotion and promotion of the heritage building.
solution
Over a year I worked on the marketing and design for the ATC, including a brand strategy, signage and website for the heritage listed theatre.
Posters, flyers, social media for
each performance. Promotion of
the educational programs and for
the building itself, with a brochure
and self-guided walking map.
case study
UNE smart region incubator
Brief
Marketing, communications and graphic design for the University of New England's Start-Up Business Incubator. UNE SRI.
solution
Working closely with the team,
I developed marketing and
social media strategies for the hundreds of events and programs
that the Incubator ran each year.
I also developed a brand for a new youth (bushfire resilience) program 'Scorched’, which included a range of merchandise and promotional material. I also worked on the launch of NOVA, including signage and branding.
case study
business new england
Brief
Work with Business New England (Chamber of Commerce) on their brand refresh and implementation
of a Gift Card program, with Business New England and Armidale
Regional Council.
solution
I developed a visual identity and updated their old logo with a more refined look for the well-known
local brand.
The Gift Card program was implemented and delivered on time.
I designed the card and hanger and developed a marketing strategy working alongside local stakeholders and Council.
case study
move better for life physio
Brief
Develop a new brand, logo and visual identity and signage solutions for local physiotherapists.
solution
After developing the initial logo set
and visual identity, I then began on their promotional material and social media strategy. After these were set in place, they requested signage for the building, office and exercise studio.
The client and I developed a great working relationship over the years and have asked me to develop similar work with the same brand for their expansion to Tamworth, and many successful Business Award applications.
edwina@smallbatchgraphic.com.au
0415 998 649